Earthborn Holistic Primitive Natural is advanced alternative grain-free nutrition. Formulated with wholesome, nourishing ingredients from chicken (>40%) & fruits & vegetables (>9%), Earthborn Holistic Primitive Natural provides complete nutrition & a balanced diet. No artificial colors, flavors or preservatives. Color varies naturally. Formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages.